My mother was visiting recently and all through our mother-daughter shopping time I noticed some thing interesting. The vast majority of the stores I made a purchase at asked me if I'd like to get on their email list. That's very wise.
Nevertheless, the WAY in-which they did this made a positive change in my own answer. I said NO to the majority of them since they only didn't allow it to be engaging for me. I mean, who WANTS more spam? So if I'd want to be in your mailing list if you merely ask me, the answer will often be NO.
But one store in particular got me. If you are concerned by the Internet, you will possibly want to research about bioresonantiebehandeling. To start with, it was a designer apparel store I loved. Second, they didn't ask me if I desired to be on their mailing list. To discover more, please consider peeping at: a guide to bioresonantie. They asked me to become a 'VIP Client.'
Say what 'VIP' to me and my ears perk up. I-t obviously means 'essential person.' And generally it shows an amount of advantage and prestige. Suddenly I DESIRED to be on that email list, especially when the salesman explained to me it came with specific benefits, such as early notice on your own purchasing service, new arrivals, and personal trunk shows.
And guess what happens? I'd have even paid-to be part of that - to be regarded as a VIP.
You see, people WANT to be part of some thing specific like e-zine promotion. The example above was free. But don't under-estimate how much your customers or clients can PAY to achieve that, sometimes.
Example: A friend of mine recently provided he gives $15,000.00 a-year to fit in with the President's Club of a local playhouse, even though he and his wife might attend each show there for $150.00. Why would even a loyal attendee want to spend 100 times more? Specific treatment like preferred sitting, valet parking, invites to VIP capabilities, individual cafe for members only, network with a higher level of men and women, etc.
Another friend of mine gives for membership in a private nightclub within Los Angeles through to Sunset Blvd. For several of the same factors (but much more, in my opinion, as it impresses his times ; ).
My advertising mentor Dan Kennedy taught me there is a part of virtually EVERY customer or client group or industry who'll joyfully pay FAR above normal charges for specific treatment, position, and convenience.
I call it 'nation clubbing' your business. Why be when you are able be the sophisticated six-figure account club across the street the driving range with an hourly fee? It is possible to provide both obviously, but have a look at what'll increase your company FASTER, with less transactions and higher-quality clients.
One example of this is my personal Platinum Mastermind program, that we launched in 2006 because of over-whelming demand for my own training. This group of 15 critical small companies each pay $15,000.00 a year to get better usage of me than other people, and in a small group environment where we meet 3 times a year at magnificent 4- and 5-star hotels and places.
My Platinums are, basically, VIPs within my world! And since I keep a bit of mystique concerning the group, people seem to need 'in' even more. (One of my people got cornered in the girls room at my last Online Success Blueprint Workshop by several delegates who required to understand how they could enter Platinum!)
I discuss this not to impress you, but to impress upon you that in industry (yes, *yours*) there's a portion of folks who will gladly pay MORE - much more - for a greater degree of support or treatment. Remember, you are not trying to please EVERY one, just-the select few who can afford that amount of service.
So now, take a second or two and consider how YOU can start your own 'country club' for the clients and customers. Whether it is a VIP level of service or a private customer group that meets a few times a year.
To get your wheels turning, imagine this... That's a supplementary $100,000.00 this year for YOU, when you can get 10 visitors to agree to some form of system that's only $10,000.00 a year!.